A professionally-designed and aesthetically appealing website has the power to attract potential web visitors and keep them engaged to the site. A great user interface, fast page load speed and impressive graphics can help convert visitors into customers in no time. However, many businesses in Australia don’t hire trained graphic designers and website designers. This can lead to critical design mistakes due to lack of expertise.
Whether you are designing a new business website or upgrading the old one, ensure you avoid the following mistakes. With the right strategies and techniques, you can create more engaging and robust website to boost your business revenue and ROI.
Believe it or not! This is one of the most common mistakes novice website designers do creating a website from scratch. A webpage with too much texts, images and design elements can overwhelm the visitor. It leaves a negative first impression and irritates the visitor, making it difficult to stay longer on your website. This also makes it difficult to access important information due to unwanted content.
How to Avoid:
Focus on creating a simple and clean layout to boost user experience and social media presence. Make the most of white space to develop a sense of clarity and balance. You should always prioritise key information and keep the design engaging without overstuffing anything.
Web visitors don’t spend more than 7 seconds on a website if it has a poor navigation structure. A website with a confusing menu or too many dropdowns can lead to frustration and they may leave your website.
How to Avoid:
It is always good to create an intuitive, well-structured and informative menu. Try to keep navigation as simple as possible to let visitors access other pages within a few clicks. Some of the key pages on a website are “Home”, “”About Us”. “Our Products, “Reach Us”. You should also add a search bar to help users find relevant information in a breeze.
There is no denying that a slow website can distract visitors before they even see your content. Studies show that users expect a site to load within three seconds, and if it takes longer, they are likely to leave.
How to Avoid It:
Trained graphic designers in Australia focus on optimising a website speed by compressing images, minimising the use of heavy scripts, and enabling browser caching. Also, select a trusted hosting provider and use a CDN to boost performance. You can also run a regular test to check the site’s loading speed.
Since more people in Australia are browsing the internet on their phones, a website that does not adapt to different mobile screens can lead to a poor user experience. Text may be too small, images may not load properly, and navigation can become difficult.
How to Avoid It:
It is good to use responsive design to ensure your website automatically adjusts to different screen sizes. You can also test your site on various devices to check usability. A mobile-friendly website improves engagement and also helps with search engine rankings, as Google prioritises mobile-responsive sites. You can hire professionals to creative responsive websites for your business.
These are some of the common mistakes with their respective solutions to help you create a fully-intuitive, responsive and engaging website to increase conversion rate and ROI.
